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CPM - in Latin mille means thousand), is a commonly used measurement in advertising. Advertising can be purchased on the basis of showing the ad to one thousand viewers.
Mobile billboards - generally vehicle mounted billboards or digital screens. These can be on dedicated vehicles built solely for carrying advertisements along routes preselected by clients, they can also be specially equipped cargo trucks or, in some cases, large banners strewn from planes.
New media - New media is a broad term in media studies that emerged in the latter part of the 20th century that refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content.
Out-of-home advertising - made up of more than 100 different formats, Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print, and Internet advertising. Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
Pay per click (PPC) - an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.
Rich media / Interactive media - normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, games, etc.
spots - A commercial advertisement on television (usually abbreviated to TV commercial, advert, ad, or ad-film) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service.
Traditional media - The Old Media or Legacy Media are traditional means of communication and expression that have existed since before the advent of the new medium of the Internet. Industries that are generally considered part of the old media and broadcast are cable television, radio, movie and music studios, newspapers, magazines, books and most print publications.