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How to Advertise in a Magazine

by Local Ad List on August 29, 2012 in How to Advertise with No comments
Magazine Advertising

Magazine advertising is one of the most beloved print advertising mediums. The full color glossy ads provide some the highest quality images you can advertising in any advertising medium. Below are some guidelines and things to keep in mind when advertising in a magazine.

Distribution / Coverage Area

Most major magazine offer a nationwide or even international subscriber base. This a both a good a bad thing. Good because it allows companies that are not regional or location based to reach a large audience that is interested in specific subject. It is bad for local or regional companies that only want to reach people in a certain geographic location. However, many publishers will offer regional breakdowns for advertising  For example they might offer a West Coast or East Coast edition. These breakdowns are not usually targeted down to a city level.

Cost

Magazine advertising is not cheap. In return for the cost you are able to get very high quality print ads infront of a targeted user base. Magazines also have a long shelf life, unlike a newspaper that is thrown out right after it is read a magazine will sit on coffee tables or passed around to friends before they are diposed of.

Design

If you are going to advertising in a magazine make sure you take the time to have an ad designed that speaks to the specific targeted user base of the magazine. Publisher will often often their internal design teams to create ads for you, while this is OK and often times very cost effective it does not usually proceed the highest quality ads. Working with an outside design firm or agency that knows your objectives will allow you to create the best possible ad. Keep in mind that once you have  working design it can be tweaked to working other publications as well.

Placement

The placement of your ad in magazine it very import and will greatly impact your cost. Most magazines will offer high priced ads on the inside front and inside and outside back covers. In addition there is also premium for having your ad run in the first few standard pages of a magazines.

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How to Advertise on Local Cable Television

by Local Ad List on August 1, 2012 in How to Advertise with No comments
Local Cable Advertising

Advertising on television it much easier and more affordable than most people would think.

Geographically targeted

Cable companies , such as Time Warner Cable, Cablevision, Comcast, Charter Communications and Cox Communications all offer regional advertising options. Often times you can even breakdown a region such as Orange County, CA info smaller advertising zones. This is very helpful for retail businesses that only want to reach a very targeted demographic.

Psychographicly  targeted

Cable has a vast section of network to choose from. This allows the advertiser to select networks and televisions shows that best reach the targeted viewers. An advertiser might choose to run spots during and specific sporting event or during a certain time frame on specific channels.

Production

Airing advertising on television lends a great about of credibility to a brand, especially if the quality of the video it high. Due to improvements in technology and editing abilities the cost associated with creating an ad have been drastically reduced. Most cable companies will have an in-house production team that can help with the creation of your ad or you can look for an outside production agency to help.

Cost

Television advertising has a reputation for being expensive but that is not true. Depending the geographic targeting and frequency you want to run your ad it is every possible to have an effective television advertising campaign for the less than the price you would pay to run a full page ad in local newspaper.

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