Magazine advertising is one of the most beloved print advertising mediums. The full color glossy ads provide some the highest quality images you can advertising in any advertising medium. Below are some guidelines and things to keep in mind when advertising in a magazine.
Distribution / Coverage Area
Most major magazine offer a nationwide or even international subscriber base. This a both a good a bad thing. Good because it allows companies that are not regional or location based to reach a large audience that is interested in specific subject. It is bad for local or regional companies that only want to reach people in a certain geographic location. However, many publishers will offer regional breakdowns for advertising For example they might offer a West Coast or East Coast edition. These breakdowns are not usually targeted down to a city level.
Magazine advertising is not cheap. In return for the cost you are able to get very high quality print ads infront of a targeted user base. Magazines also have a long shelf life, unlike a newspaper that is thrown out right after it is read a magazine will sit on coffee tables or passed around to friends before they are diposed of.
If you are going to advertising in a magazine make sure you take the time to have an ad designed that speaks to the specific targeted user base of the magazine. Publisher will often often their internal design teams to create ads for you, while this is OK and often times very cost effective it does not usually proceed the highest quality ads. Working with an outside design firm or agency that knows your objectives will allow you to create the best possible ad. Keep in mind that once you have working design it can be tweaked to working other publications as well.
The placement of your ad in magazine it very import and will greatly impact your cost. Most magazines will offer high priced ads on the inside front and inside and outside back covers. In addition there is also premium for having your ad run in the first few standard pages of a magazines.Find Magazine Advertising Options